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Learn how to design a digital strategy, manage and implement SEO, digital advertisements, conversion optimisation, tracking, analysis and reporting.


Professionals with LSBE CDMM will enhance their personal portfolio. Digitalisation is not new, but the digital economy is entering a new
age that enhances unprecedented challenges as well as many
opportunities for managers. Digital tools are invading the business
environment changing the way we communicate, consume, work,
learn, buy and sell. These trends profoundly disrupt industries and
modify the way companies do business. Innovative digital marketing
strategies are essential to business successes. Digital marketing is
now an essential channel for business awareness and success.
Managers that possess the knowledge and skills to develop a digital
marketing plan for their organisation are today expected. This course
main objectives are to discover knowledge and develop skills in
terms of digital marketing.


Delivery methods: Fully online (LMS and 1h/week live webinar)


Duration16 weeks with courses


Level: Advanced


Learning Hours: 370 hours including


Asynchronous activities 

(7h/week for 16 weeks)
activities on LSBE dedicated LMS including video watching, reading, discussion forums, quizzes, Wikis, written assignment, etc.


Synchronous activities

(1h/week for 16 weeks)
live webinars with a highly qualified and experienced professor


Professional experience

(200 h of documented work experience and 42h reflective practice)
work experiences and reflective practice on your professional practice


Rolling admission every 4 weeks


    1. Digital Marketing Introduction 
    2. Conversion Optimisation
    3. Digital Marketing Tracking, Analysis & Reporting
    4. Digital Marketing Planning & Strategy
    5. Search Engine Optimisation – On Page
    6. Search Engine Optimisation – Off-Page
    7. Pay Per Click Advertising (PPC) – Search Ads
    8. Pay Per Click Advertising (PPC) – Display Ads
    9. Content Marketing
    10. Facebook Page Creation & Management
    11. Facebook Advertising – I
    12. Facebook Advertising – II
    13. Email Marketing
    14. Instagram Marketing & Advertising
    15. LinkedIn Advertising
    16. Twitter Advertising
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