Learn the process of producing creative marketing video content that is both effective and successful.


Delivery methods: Fully online (LMS and 1h/week live webinar)


Duration: 11 weeks with course topics + 2 weeks for the final executive project


Learning Hours: 118 hours for 12 weeks including


Asynchronous activities

(7h/week for 11 weeks)

activities on LSBE dedicated LMS including video watching, reading, discussion forums, quizzes, wikis, assignments, etc.


Synchronous activities

(1h/week for 11 weeks)

live webinars with a highly qualified and experienced professor.


Executive Project

(15h/week for 2 weeks)

executive project implementation and preparing for the presentation.


    1. Video Production Process, From the brief to the end product.
    2. Why do brands need Video content to market their products/services?
    3. Drafting a Creative Brief - Elements and best practices.
    4. The Big idea and creative development
    5. Forms and Types of video content execution
    6. Scripting and Storyboarding
    7. Elements and process of the pre-production phase
    8. Elements and process of the production (principal photography) phase
    9. Elements and process of the post-production phase
    10. Making video content perfect for digital platforms (ABCD Model)
    11. Measuring success
    12. Final Project presentations

Approved centre

Approved centre

Approved centre

Approved centre

Approved centre

Kemp House

152-160 City Road

London EC1V 2NX 

United Kingdom

+44 207 689 7498

Approved centre


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